It’s the meeeers.
Anyone else sick of the Texas Instruments DLP commercial? I’m referring to the one with the little girl who is standing next to an elephant in some azur water with digital crap flying around her head.
Here’s what I dislike about it:
1. It is “mirror,” not “meer.” If you are going to have a kid do your voiceover work (stupid idea because kids voices are grating and hard to listen to, do not offer any inference of authority, and are simply not convincing), at least make sure you coach the child to properly say the words you have written. Mirror is a two-syllable word, not a mere one syllable as this commercial would lead you to believe.
2. You do not need to airbrush the skin of children, at least not as heavily as is done on the commercial. Put simply, if the kid you picked to do your commercial needs airbrushing to make their skin look like that of a child, then you need to pick a new kid.
3. If you are going to try to sell me on how your new technology can make an ultra-realistic image, then maybe, just maybe, you could consider setting a realistic scene. I don’t believe your technology can show me a realistic image if your commercial is mostly computer generated. Computer-generated images do not look realistic, no matter how much money you throw at them.
Texas Instruments, please go away.
Mike
Hi Mike,
The images in that commercial were not “air brushed” as you suggest in your post. They were shot in 1080P HD resolution. So what you see is what was shot.
Thanks for the comment, George.
If they are not airbrushed, they surely look like they were digitally enhanced then.
Regardless, the commercials look terribly fake, the girl cannot pronounce the two-syllable word “mirrors,” and the girl is not convincing whatsoever.
It doesn’t make me want to run out and buy the product, it doesn’t make me want to own the product, and it certainly does not leave me feeling inadequate for not owning the product. It doesn’t even make me want to learn more about the product.
Is that not the point of advertising?
BTW, if what I see is what was shot, exactly what kind of light bulb did they use to make the beam of light that projects into the heavens in the other Meeeeeeeeeer commercial? I’d like to get one in case I’m ever stranded on a desert island without a signal flare and need to flag down a passing aircraft. And the sparkles? Completely natural, no enhancement I presume.
Yeah, so I’m a bit sarcastic. I’m only running on 3 hours of sleep today I’m afraid!
Thanks again,
Mike
So, I don’t get what the elephant is for? Any thoughts?